halo effect

halo effect
halo effect halo effect effect

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halo effect UK US noun [S]
the positive opinion that someone has of a person, product, company, etc. as a whole, which is based on an earlier opinion of one particular quality or feature: »

The aim is to capitalise on the halo effect of core products, by which consumers are willing to try something new if it is offered under a brand they already like.

Financial and business terms. 2012.

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Look at other dictionaries:

  • halo effect — n generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality …   Medical dictionary

  • halo effect — n. the tendency for an estimate or judgment to be influenced by an irrelevant or only loosely associated factor, impression, etc …   English World dictionary

  • Halo effect — For the books of the same name, see Halo Effect (disambiguation). When we judge the looks of John Ausonius, it could matter if we think he is a) a blossoming movie star, b) an award winning scientist, or c) a bankrobber and attempted serial… …   Wikipedia

  • Halo Effect — The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker. Basically, the halo effect is driven by… …   Investment dictionary

  • halo effect — 1. a predisposition to admire all of a person s actions, work, etc., because of an estimable quality or action in the past. 2. Psychol. a potential inaccuracy in observation, as of a person, due to overgeneralization from a limited amount of… …   Universalium

  • halo effect — See horns and halo effect …   Big dictionary of business and management

  • halo effect —  Situation where past positive perceptions influence current judgment.  ► “The idea is that marketers will also benefit from a halo effect as consumers, seeing the HelpAd logo on a product, choose it over a competing brand in order to help a good …   American business jargon

  • Halo Effect (book) — Halo Effect : an unauthorized look at the most successful video game of all time (ISBN 9781933771113, 2006) is an unauthorized book about the video game Halo , edited by Glenn Yeffeth. It is part of the Smart Pop series, a series which goes… …   Wikipedia

  • halo effect — ha′lo effect n. psl cog a potential inaccuracy in estimation or judgment, esp. of a person, due to a tendency to overgeneralize from a single salient feature or action, usu. in a favorable direction • Etymology: 1925–30 …   From formal English to slang

  • halo effect — noun Date: circa 1928 generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality …   New Collegiate Dictionary

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